For the community, by the community

2025 nft nyc
NFT NYC is right around the corner! Get your GENUINE UNDEAD fit now! SPECIAL PRICING for this event!

welcome to the genuine market
Official merchandise from the Genuine Undead community
new arrivals COMING SOON!

the legend of the smiley face
A Symbol That Defies the Grave. In the haze of the 1960s, a simple yellow circle with two dots and a grin was born—a beacon of joy in a world tangled in chaos. Created by Harvey Ball in '63, the smiley face was meant to spark positivity, a quiet rebellion against the grind of life. But this wasn’t just a doodle. It became a cultural phantom, slipping into the counterculture, plastered on posters, buttons, and hearts worldwide. By the '70s, it was unstoppable—spreading like wildfire, untamed, unowned, a symbol of raw, universal hope. Fast forward to today, the smiley face isn’t just a vibe—it’s a survivor. It’s stared down wars, recessions, and digital dystopias, still grinning like it knows something we don’t. On the Genuine Undead Marketplace, our smiley face apparel channels that immortal spirit. Every hoodie, tee, and cap and jacket is a nod to resilience, a middle finger to despair, and a reminder to keep smiling, no matter how dark the night gets. Wear the smile. Join the Undead. Because some things—like joy—never die.
the legend of the smiley face
A Symbol That Defies the Grave. In the haze of the 1960s, a simple yellow circle with two dots and a grin was born—a beacon of joy in a world tangled in chaos. Created by Harvey Ball in '63, the smiley face was meant to spark positivity, a quiet rebellion against the grind of life. But this wasn’t just a doodle. It became a cultural phantom, slipping into the counterculture, plastered on posters, buttons, and hearts worldwide. By the '70s, it was unstoppable—spreading like wildfire, untamed, unowned, a symbol of raw, universal hope. Fast forward to today, the smiley face isn’t just a vibe—it’s a survivor. It’s stared down wars, recessions, and digital dystopias, still grinning like it knows something we don’t. On the Genuine Undead Marketplace, our smiley face apparel channels that immortal spirit. Every hoodie, tee, and cap and jacket is a nod to resilience, a middle finger to despair, and a reminder to keep smiling, no matter how dark the night gets. Wear the smile. Join the Undead. Because some things—like joy—never die.
Sterling Silver GU Signet Ring

FEATURED artist series
Introducing the Featured Artist Series; commencing with the leGUndary SYGO & UNDEAD 2043

Embroidered GU hoodie
Amazingly detailed design made up of G & U

The watchers
what happens when you try to control chaos?

Layne the Nihon Warrior
Tokyo, 2043

Paperboy Le Club

FAIR WEAR FOUNDATION

FAIR WEAR FOUNDATION
Fair Wear Foundation (FWF) is an independent organisation that works with apparel brands, garment workers and textile industry influencers to improve labour conditions in garment factories. FWF carries out audits in our partner factories on a regular basis, and establishes Corrective Action Plans (CAPs) where needed to ensure workers’ rights and safe, dignified, and properly paid employment.
OEKO – TEX

OEKO – TEX
Standard 100 by OEKO-TEX ® is one of the world’s best-known standards for the assessment of harmful substances in fabrics. Our certification confirms that our products are processed without chemical substances that are harmful to human health and the environment. Standard 100 also prohibits certain potentially harmful substances even where these are not yet legally banned, and it guarantees that our products comply with the EU REACH regulation.
GLOBAL ORGANIC TEXTILE STANDARD (GOTS)

GLOBAL ORGANIC TEXTILE STANDARD (GOTS)
The Global Organic Textile Standard (GOTS) is the leading worldwide standard for the production of organic fibres. Based on both ecological and social criteria, it is the most stringent certification for organic cotton.
It guarantees that cotton is organically grown without the use of genetically modified seeds or dangerous chemicals. It also ensures traceability from post-harvesting of the raw material to the final customer, including transaction certificates at every stage of production.
GLOBAL RECYCLED STANDARD (GRS)

GLOBAL RECYCLED STANDARD (GRS)
The Global Recycled Standard (GRS) is the world’s leading standard for recycled textiles. The standard applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content, and labeling. All the recycled cotton materials, recycled polyester, and recycled nylon we use is GRS certified.
PETA-approved vegan

PETA-approved vegan
We do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so. Our products are made from 100% vegan materials and 0% animal fibres, ensuring that no harm is caused to animals.